Hardee's on Monday rolled out its new Country Breakfast Burrito -- two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla. The burrito contains 920 calories and 60 grams of fat.
Brad Haley, marketing chief for the St. Louis-based fast-food chain, said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage.
"It makes this big country breakfast portable," he said.
The Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, has called the Hardee's line of Thickburgers "food porn."
It is simple economics. They wouldn't make it if there wasn't some demand for it. Besides, calling it porn just makes you want it more. However, this has a lot more reasonable price tag.