The high-flying thriller preceded by months of unprecedented Web buildup technically debuted as the No. 1 movie, but with a modest $15.25 million opening weekend, according to studio estimates Sunday.
With its campy, tell-it-like-it-is title and the star power of lead actor Samuel L. Jackson, "Snakes on a Plane" became an online phenomenon, prompting endless Web chat and parodies long before anyone saw the movie.
That buzz proved fairly hollow when it came to show time, with the debut weekend a respectable but unremarkable return for a movie with a production budget of just over $30 million.
New Line's Tuckerman said "Snakes on a Plane" would turn in a solid profit but that he did not know why the movie failed to live up to its Internet hype.
I can think of three reasons why it didn't have a stronger opening:
1) The genre wasn't clearly defined. Is it survival/horror, suspense, or just a campy movie.
2) People are afraid of snakes, CGI or not.
3) The internet hype folks have already downloaded it.
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