Diamonds are no longer a girl's best friend, according to a new U.S. study that found three of four women would prefer a new plasma TV to a diamond necklace.
The survey, commissioned by U.S. cable television's Oxygen Network that is owned and operated by women, found the technology gender gap has virtually closed with the majority of women snapping up new technology and using it easily.
Women were found on average to own 6.6 technology devices while men own 6.9, and four out of every five women felt comfortable using technology with 46 percent doing their own computer trouble-shooting.
Even shoes lost out. The study found 86 percent would prefer a new digital video camera to a pair of designer shoes.
The study found over the next five years women see themselves increasing their activities in six tech areas: digital cameras, cell phones, e-mail, camera phones, text messaging and instant messaging.
At least De Beers can't buy up all of the Plasma TV manufacturers....or can they?