World Toilet Organization (WTO) stands up for the 3 "WE (s)" in the theme "We Deserve Better".
WE: Toilets deserve better social status. WTO has been striving to elevate the status of toilets to make them status symbols and objects of desire. WTO speaks on behalf of toilets "WE DESERVE BETTER SOCIAL STATUS".
WE: The second WE are the toilet cleaners. WTO aims to professionalize the sanitation and restroom industry and to upgrade the skill sets of the restoom cleaners. WTO speaks on behalf of the toilet cleaners "WE DESERVE BETTER PAY, RESPECT AND PROSPECTS".
WE: WTO speaks on behalf of 2.5 billion toilet-less people, "WE DESERVE BETTER PLACES TO DEFECATE -- PROPER TOILETS".