2006/10/25

"Franks be to God."

Franks for the memories, Hot Dogma.

In the dog-eat-dog world of hot dog restaurants, the Pittsburgh location has decided to settle and change its name to Franktuary.

The settlement ends 17 months of legal wrangling with a Miami Beach restaurant that made a federal case out of the Pittsburgh site's name. Dogma Grill has a trademark on the word "dogma" and its attorneys contended the similarity in names might confuse consumers.

The settlement includes a small, undisclosed financial compensation and an agreement to drop the name Hot Dogma from its signs, Web site and merchandising.

In the end, business sense held sway. While Hot Dogma has received pro bono representation since the four-count federal suit was filed in April, Ms. Lindsey didn't relish the effort an extended legal fight would require.

And to properly bury the name Hot Dogma, a "giant funeral" is planned for down the road, she said.

That means a fire sale of the restaurant's hoodies and T-shirts, whose logo, is, of course, "Franks be to God."

Wanted for questioning:


edit: sorry for the crap...er, short week. Being under the weather doesn't help. Last time I ever get a flu shot.

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