When is the discriminitory treatment of women not really discriminatory? How about when an ad campaign shows women and men being treated exactly the same? Nope: that's still discriminitory! At least, in South Africa. But to really judge, you need to see the photos, which follow the story from True's 13 March 2005 issue:
To call attention to its new Fall line, the Young Designers Emporium of South Africa has a new poster ad campaign in its shop windows. The "Brand Spanking New Fashions" posters feature models in their underwear sporting red marks on their thighs to imply they've been spanked with a paddle. The Law Society of South Africa has expressed outrage over the posters, which go "against the grain of eradicating the trivialization and humiliation of the female body," says Society spokeswoman Nonto Umlaw. "We show a man and woman being spanked," points out YDE Creative Director Sam Coleman. "It is quite surprising that no one said anything about the man." (Pietermaritzburg Witness) ...Well no: obviously he deserved it.
The images from the above link show a man and woman, both on all fours facing away from the camera, both wearing undergarments. Each has a "spank" mark on their thighs. Children get spanked. Some women love to be spanked. Some men do as well. Why is spanking humiliating to just the female body?
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